For us older Millennials and Gen-Xers, it's downright radical to see Disney - the standard bearer for "traditional" American family values - embrace LGBTQ ones as well. The Mickey Mouse ears will very likely reach queer kids in hiding. Don't believe me? Look at so many internet listicles and Tumblr, 2007-present. Fans can also buy a rainbow patch featuring two Mickey Mouse hands in the shape of a heart.īefore criticizing the company's efforts and taking away whatever little joy you just experienced, it's worth noting that Disney has always had a heavily gay fanbase. It's a positive step forward for the company, even though the brand's films and shows lag behind in queer representation.Ĭalled " Mickey Mouse Rainbow Love," the ears will reportedly retail for $18 and will be available for purchase at Disneyland and Disney World. This week, for example, Disney fans discovered that the company had introduced rainbow LGBTQ Pride Mickey Mouse ears to their collection. It's getting close to Pride season - a joyous occasion for both the LGBTQ community and the corporations who hawk them crap they don't need.Ĭrappy rainbow pens aside, some of this merchandise invariably has a positive cultural impact.
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